見Yajiuma

野次馬

YAJIUMA

Not buying. Just looking.

In Japanese, the nosy onlooker has a name: yajiuma. It is written with the kanji for horse. So here he is, with his head in your window.

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A wide-eyed chestnut horse leaning over a wooden fence, staring at you 見てるだけ
野次馬
ya · ji · u · ma  /  noun
  1. a curious onlooker
  2. someone who shows up the second anything happens
  3. a horse with its head in your car window

A real word. A real horse.

Every language has the person who slows down to look. Japanese gave that person a word, and put a horse in it: the last character, 馬, means horse.

Then horses started doing it for real, crowding around cars to see what is going on. The word finally has a face.

見てるだけ (miteru dake) means “just looking”. It is the only thing he ever says.

How to yajiuma

Something happensAnything. A chart, a fight, a parked car.
Walk overSlowly. You have nowhere to be.
Stick your head inAll the way. Past the window.
Say you were only looking見てるだけ. Works every time.

What $YAJIUMA is